Author: Jean Galea

Split testing lets us optimise our site to make more conversions.

You can split test on an image, title, or entire paragraphs of content. Actually, you can do A/B testing on any part of your page.

But let’s face it – we all love the results of testing our sites, but hate the work involved! After you’ve written several versions of your copy, you have to setup some kind of system to randomize between them and show different samples to different people. That alone involves technical skills. You then need to gather the huge amount of raw data and filter it so you end up only with relevant information. And data alone means nothing if you don’t process it and get some conclusion from it. So at this point you could use some laborious spreadsheets or some kind of program that will finally transform the statistical data into the long-awaited result. After all these technical and demanding tasks, you finally get to implement the findings and then start to see some results. Honestly, all this work is very tedious!